Start acting like farmers. This is not a hobby. This is not a hippy summer camp. Take this seriously. This is an energetic lifestyle. Get up at 5am. Work 365 days a year. Plants never sleep. Work with people who have a sense of urgency about making Humboldt farms successful. Assemble your A-team and bring your A-game. Prove that your sungrown is better than indoor.
Adopt a business model that has successful precedent in the real world. Start paying people salaries instead of percentages. Stop paying $200/unit to trim. Maintain your own genetics. Don’t just rely on whatever you can get from the guy next door.
The multiple harvest model is the wave of the future. You can not maintain year round employees or pay monthly bills with one crop a year. Year round business attracts contributing new members of our community. Full term crops promote black market paradigms and attracts derelict seasonal workers only here to take something from us.
Your going to need storage facilities with A/C now that you are harvesting all the time and have inventory all the time.
Pull out the corporation playbook. Start playing to win. Stop trying to be fair with farmers from Counties outside the triangle…its us or them. Make no mistake, we are about to put every other state out of business. The competition does not use words like “share” or “fair”. They don’t care about community or history. We are mounting a take over of the cannabis industry or we will be wiped out. We are the largest corporation in the world…..start thinking that way. Identify the competition and take them down – Tilray, Privateer, Weedmaps, Leafly, Harborside, all this talk of Salinas…..just some of the entities who have spent millions lobbying to put an end to Humboldt County small farmers and continue to fight to limit our success in the marketplace. Don’t support them!
Large scale agriculture can not replicate what we have, especially without our climatic conditions or our Humboldt brand. The balance point of a farm that can still maintain our standard is around 10-20,000 sq ft. We can create co-ops in that size range.
Position our crop ahead of the competition. That means harvest in July and fill all the shelves with Humboldt cannabis before the other guys even harvest. Either do crop light deprivation or start growing auto flowering plants in your outdoor buckets.
Genetics: our local geneticists must lead the way for the nation. Develop and distribute the strains that our farmers need. Choose strains designed for commercial outdoor growing. Stop trying to grow indoor only studio strains. Stop blindly following market studies. Everything will taste like lemons, blueberries or strawberries in a couple of years if we just keep doing what the studies say. Lead by example. Those with the discerning palate should be creating the strains we smoke. The consumer is very young and in the experimental phase. As they age they will want more genuine flavors…make sure they still exist. Don’t throw out a thousand years of genetics that the world loves because a few market studies tell you so. Our job is maintain the continuity; we have a legacy to uphold.
Stop hiding the information. Statistics clearly show if we all have access to genetics and techniques, we stand a greater chance to establish a market. Keeping those things to yourself is not only selfish but counterproductive and anti community. Arm our troops with the best weapons and as one we will win. You can’t do it alone. Strains don’t get famous with one guy growing them.
Define the products. We have the largest crop. Extracts are the largest growing segment of the industry. We, by default, control this market. Every extract company who is serious at all will be dealing with us. We can define the way we sell them product and set the prices it sells at – we sell bucked flower at $600 a pound driving the prices of oil through the roof and pushing the market back to flower consumption. And back into our hands.
Test at home. All Humboldt product must be tested in Humboldt.
Manufacture at home. Support and use local manufacturing. Don’t fuel manufacturers statewide.
Deliver: we already have more distribution companies than anyone. Only use local distribution. Do not use any outside sources. Bring the product directly to the customers. Never ask them to come get it. Reverse the Humboldt paradigm.
By centralizing services in Humboldt, we will limit the amount of cannabis business that can take place outside the County…..they can only exist if we use their services. All testing and all manufacturing must take place within Humboldt. No outsiders. We just end up funding outside facilities with loyalties to our competitors…..we pay their bills so they can stay open and service our competition. Stop fueling the fire.
Sales and Pricing: when thinking about branding and naming products use regional and historic references to root your product in reality. Preserve traditional flavors through modern interpretations. Your product has a story that goes back 1000s of years. we have the lower taxes and a climate that allows us very low running costs. We can grow three runs a year. We can deliver product at the lowest prices. We can take the market.
Attract the talent: there are very few people that know how to grow the way we do. People trained as indoor growers don’t have any experience playing the climate. People who grow full term outdoor have no skills in multiple harvest models. Everyone in the ag industry wants to work for smaller companies….no one wants to work for corporations. People are flocking from all over the country to work for us as the other states go bankrupt and become corporate. If we take all the people in the country who either know or can be taught how to do this….the competition will have no one to work for them.
Housing: provide comfortable housing for families. We lack housing in this County. We need on farm and off farm housing to attract the work force we need to succeed. This comes down to permitting septics. If you are on a property that is too steep or wooded for a leach field, ask your supervisors, planners, and the Waterboard why Humboldt is the last County in the State still not allowing aerobic treatment plants which are being force implemented everywhere because they recycle 100% of waste water. This system would allow every property in the County to have a code septic solution.
Training programs: we have all the knowledge. Again no one knows how to do this outside of the Triangle. We must establish centralized training programs and job placement on our farms. These programs work hand in hand with human resource companies to staff our farms. Human resources in cannabis can not be successful without integral training programs.
Hospitality: we have something to show off..our authentic history. The competition has nothing. Start inviting people onto your farm. We are open people now not closed off people. Bring them to us; tell them your story and they will be with us forever.
Millennials have been deprived of the genuine real work experiences and rich history in our country. They want what they don’t have. They want a real adventure behind the redwood curtain. They want a real American story; the kind of story that seems so unbelievable, it becomes legend as you tell it.
On site sales: sell it the way we alway did. Get on site sales permits to bypass the dispensary bullshit. Make no mistake; they do not want you on their shelves. They are scared to death of us.
Black market farmers are part of our community. While we are fighting on the
State front, the 90% of our farmers who did not register (because they know there is no way to sell their product in state), are still out there fighting on the national front line for us. Because of them, when the feds legalize we will still have a national market. Without them, we will lose it. Legal companies can not advertise or compete nationally. Our community can not function without them.
The take away lesson: those who have been so persecuted must make a conscious decision to stop the persecution as a tool all together. Adopt a new model. The son beaten does not then beat his son. Don’t divide our community by supporting the continued persecution of those in the black market. Get along. Respect people’s decisions. No one really had choices. We all did what we had to do. You don’t get to just start turning them in. That breaks the code and undermines the values we live by.