The Southern Humboldt Grower will stand the test of time.  The one thing the other guys won’t have is an established and continuing national marketing strategy.  While all these mega-intimidating cannabis entities are popping up in-state, the Southern Humboldt black market will be (apparently) slow to catch up with legalization.

While the world of legalization is focused on in-state promotion, all the other states will be waiting for Southern Humboldt’s next black market harvest.  The Southern Humboldt grower is already the Coca-Cola of the cannabis world. This 35 year old market dominance will continue until every state is legal.

So, it appears that the black market will hold the line for our growers. But, do we really want to continue down that path?

The cannabis grower in California is the largest agricultural entity in the country. When 10% of the more than 50,000 established farms register, they will surpass the voting power of the grape growers.  That means our tax dollars will provide us with leverage.

Many in the County seemed determined to curtail any development. A mandated Humboldt Heritage model will put the nails in our coffin. A 2000-3000 sq ft retirement plan is not viable. Families can’t live on 30 grand a year. Resident only grows……are you kidding? What about all those growers approaching 70 years old and looking at retirement…..who will be watering for them when they are in a wheelchair?

Are all the grape growers “resident only”?

In our vision, our County can work with and support each of our farmers to bring them up to speed – especially with those who have already registered. That means the State and County must actively reach out to our farmers and reassure them that compliance is in their best interest.

The rural land owners in our County want to do the right thing. Our farmers, if given the chance, will create a patchwork of ponds like a checkerboard across the Southern Humboldt landscape.  There will be an immediate positive environmental impact from cannabis growing in the South County. There won’t be any more water trucks. There will be a huge increase in flora and fauna. The cannabis grower can easily stop using surface diversions.  We will continue to support the largest privately owned nature preserve in the United States!

There is a window.  We can escape the black market. The sooner South County growers register, comply, and create their own AVA’s (American Viticultural Areas), the better chance there will be of a successful “in-state” legal economy for the Southern Humboldt community.  

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